Four independent prestige dealerships, trading as TRG Prestige Cars, brought together under one racing-green-and-gold showroom, with every location's stock, staff and clients running through their own portal.
TRG Prestige Cars is four independent luxury dealerships across Surrey (Leatherhead), Sussex (Chichester), Kingston Upon Thames and Herefordshire (Radlett), each carrying its own mix of Aston Martin, Porsche, Ferrari, Lamborghini, Rolls Royce and Bentley stock. The brief called for a single premium showroom site that could still show every dealer's inventory, location and contact details on its own terms.
The homepage opens on a full-bleed showroom hero beneath a mega menu, then moves straight into the brand story and a "Latest Acquisitions" strip pulling live stock from all four locations. The Current Stock page lets a buyer filter the whole group's inventory by manufacturer, dealer location and price band before drilling into any car.
Behind the login, two separate portals do the real work: a Client Portal giving every customer their own garage, digital vehicle logs and booking history, and a Dealer Portal — one per location — for uploading stock with up to ten images and a video, running CRM against local clients, and managing service, valeting and MOT bookings.
A showroom that feels as considered as the stock — with the whole group's inventory and every customer's own account just a click away.
A full-bleed showroom hero under a mega menu, with "Excellence In Motion" over a glass-fronted dealership and dual calls to action into stock and dealer lookup.
Brand storytelling sections — Absolute Luxury and Unrivalled Service — leading into a "Latest Acquisitions" strip surfacing live stock from Leatherhead, Kingston, Chichester and Radlett.
The full group's inventory in one filterable grid — by manufacturer, dealer location and max price — spanning everything from a £120,000 Aston Martin Vantage to a £420,000 Ferrari SF90 Stradale.
Every customer gets their own login — My Garage shows the cars they own, alongside a digital service log and upcoming bookings, without a single phone call to the dealership.
Each dealership manages its own stock, clients and bookings independently — logged into the same platform, seeing only their own data.
A form for adding a new vehicle straight to the showroom — manufacturer, model, price, mileage, registration year, description and fitted extras, plus up to ten images and one video per car.
A full inventory table across the group — vehicle, price, location and a one-click edit action — so any dealer can see and adjust stock the moment it moves or a price changes.
Every local client in one table — last purchase, VIP or Active status and a direct contact action — giving each dealership its own relationship-management view without the others' data mixed in.
A live service bookings schedule — valeting, MOTs, maintenance and detailing — showing the client, requested service and assigned dealer, ticked off complete as each job is finished.
No campaign has run for TRG Prestige Cars yet — here's the SEO and social approach we'd apply for a multi-location luxury dealer group with a genuinely photogenic stock list.
Schema.org Vehicle and AutoDealer markup on every stock listing — price, mileage, registration year and location — surfacing rich results directly in Google's shopping and search listings.
A separately optimised Google Business Profile for Leatherhead, Chichester, Kingston and Radlett, each targeting its own "Aston Martin dealer near me" and "used Ferrari [town]" local-pack searches.
Dedicated pages matching exact buyer intent — "Porsche 911 GT3 RS Kingston Upon Thames", "Bentley Continental GT Surrey" — for every high-value model and dealership combination.
With up to ten images and a video per stock listing, disciplined lazy-loading, compression and CDN delivery keep the showroom and stock pages fast under Google's current ranking signals.
Verified history checks, dealership accreditations and genuine customer Review schema on every listing — the trust signals Google weighs most heavily for high-value purchase searches.
Every stock video indexed with a video sitemap and structured data, turning walk-around footage into another route into search — especially valuable for six-figure considered purchases.
Short-form Instagram and TikTok video the moment a new car lands — walk-arounds, start-up sound, showroom lighting — turning every stock upload into ready-made content, not just a listing.
Meta and Google retargeting toward anyone who viewed a specific vehicle but didn't enquire — the single highest-value audience on a considered-purchase site like this one.
Four separate paid campaigns geo-targeted around Leatherhead, Chichester, Kingston and Radlett, each promoting that dealership's own current stock rather than one generic group-wide ad.
A branded hashtag encouraging customers to share their own key-handover and delivery-day photos, reshared as authentic social proof alongside the professional showroom content.
Cross-promotion with track days, motorsport events and private members' clubs local to each dealership — reaching the exact demographic already spending on Aston Martin, Ferrari and Bentley ownership.
New-stock alerts matched to each client's garage and preferences straight from the CRM, plus service and MOT reminders — quiet, high-conversion channels that don't rely on social algorithms.
A single dealership doesn't need the same platform as a four-location group — we scope the build to match. Every site launches with solid foundations for future growth.
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