A 50-room mock-Tudor 5-star hotel and B&B set in the Cotswolds — brought online with a parallax aerial homepage, a live room booking engine, and a custom dashboard for managing bookings, events and the hotel journal.
Western Gate is a 50-room mock-Tudor hotel with a separate 6-room B&B annexe, set on manicured Cotswolds grounds with a tree-lined driveway, a split dining hall and carvery, a converted conference hall, and rear gardens running down to a river with private pontoons and paddle boats. The brief called for a site that felt as classic and lavish as the property itself, with a genuinely usable booking system at its centre.
We opened the homepage with a full-bleed parallax aerial shot of the estate sitting in its landscape, then placed a real check-in/check-out/room-type booking widget directly beneath the hero — no click-through required to start a reservation. Below that, a Hotel Rooms grid presents the Prestige Lord & Lady Suites, Luxury Doubles and B&B Garden Suites, each with its own pricing, capacity and feature list.
Behind the scenes, a custom management dashboard lets the Western Gate team review and action live bookings, publish Cotswolds and hotel-exclusive events, and write journal posts for the site's news & blog section — all without touching code.
The estate front and centre on arrival, with room availability and pricing one scroll away — no separate booking site to bounce to.
A full-bleed parallax aerial view of the estate in its landscape, with a live check-in / check-out / room-type / guests booking widget sitting directly beneath the hero.
The Hotel Rooms grid — Prestige Lord & Lady Suites, Luxury Doubles and B&B Garden Suites — each with pricing, capacity and a full feature list, plus the booking confirmation ticket flow.
A three-tab admin dashboard for the estate's own team — bookings, events and the hotel journal, all in one place.
Live totals for bookings, revenue, expected guests and room occupancy, above a full reservations table covering every confirmed, checked-in and cancelled stay across the hotel and B&B.
A form for publishing Hotel Exclusive and Cotswolds Local events — title, date, location and description — with the live events list shown alongside, ready to edit or remove.
A full article editor for the Western Gate Journal — title, category, author, excerpt and body copy — for publishing seasonal, dining and grounds content straight to the site's news section.
No campaign has run for Western Gate yet — here's the SEO and social approach we'd apply for a 5-star Cotswolds hotel whose grounds, dining and events are as much the draw as the rooms.
Hotel and Room schema markup on every accommodation card, surfacing pricing, star rating and availability directly in Google's hotel search and rich results.
A fully optimised Google Business Profile with regular photo and event updates — the strongest local-pack signal for "5-star hotel Cotswolds" and "luxury B&B near me" searches.
Dedicated pages for high-intent searches — "Lord & Lady suite Cotswolds", "hotel with river paddle boats", "conference venue Stow-on-the-Wold" — matching exactly how guests search before they book.
The parallax hero and live booking widget built to stay fast under Google's current ranking signals — critical, since a slow booking step directly costs reservations.
Genuine guest reviews and Review schema on every room type, plus a transparent grounds and dining showcase — the trust signals Google weighs most heavily for 5-star hospitality bookings.
Content and offers timed to real demand — Cheltenham Festival and Gold Cup packages each March, summer river and garden events, and a Christmas & New Year push for the Lord & Lady suites.
The rear gardens, giant chessboard, tennis court and river pontoons are naturally photogenic — a steady drip of Reels and carousel posts built entirely around the grounds, not just the rooms.
The restored conference hall and manicured grounds are a strong wedding and private-event venue story — Pinterest boards built around styled shoots to capture that high-value planning audience.
Short-form video from the split dining hall — carvery service at one end, the traditional bar lounge at the other — positioning Western Gate as a dining destination for non-residents too.
Cross-promotion with the nearby Cheltenham Festival and Gold Cup — the single biggest seasonal demand spike for a Cotswolds 5-star property, worth a dedicated paid push each March.
A branded hashtag encouraging guests — couples and families alike — to share their own grounds, dining and paddle-boat photos, reshared as authentic social proof alongside professional content.
Meta and Google retargeting toward visitors who opened the booking widget but didn't complete a reservation — the highest-value conversion opportunity on the whole site.
A single-annexe B&B doesn't need the same platform as a 50-room hotel with events, a journal and a live booking engine — we scope the build to match. Every site launches with solid foundations for future growth.
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